Kenard Gibbs (Finding Aid)

Kenard Gibbs

1964 -

Favorite Color: Orange

Favorite Food: Spaghetti and meatballs, chitlins and cole slaw

Favorite Time of Year: Fall

Interview Length: 138 minutes

Interview Date(s): September 14, 2004

Interview Location(s): New York, New York

Abstract

'Vibe' magazine President Kenard Gibbs recalls his ancestry as he gives details about the history on both sides of his family. He shares details of certain family members that inspired and taught him life lessons. Gibbs talks about memories from his childhood on Chicago's South Side as he remembers his friends and elementary school experiences. 'Vibe' magazine President Kenard Gibbs explains his childhood personality and discusses activities he was involved in. He remembers his childhood community on Chicago's South Side and talks about how he dealt with gang activity and crime. Gibbs explains his involvement with Links Unlimited, an organization that helped him with his tuition expenses. He then recalls his mother's death and how it affected his role in the family. Kenard Gibbs explains his early interest in hip hop and rap music while attending college. 'Vibe' magazine President Kenard Gibbs shares some of his experiences at Williams College. He gives insight into his scholastic career there as well as his athletic interests. Gibbs names some of his classmates that came from wealthy families and describes his thoughts of studying with student of that set. Upon graduation, Gibbs worked as an investment officer before moving into the advertising and marketing world. Kenard Gibbs talks about time spent at Northwestern's Kellogg School of Management. 'Vibe' magazine President Kenard Gibbs talks about his mentor at Leo Burnett Advertising Agency Mike Hall. He shares stories that illustrate how Mike Hall's perseverance and work ethic influenced his own career. Gibbs discusses time spent at Burnett as he mentions clients he closely worked with. Next, Gibbs compares 'Vibe' to other urban magazines and discusses his role in the advertising and marketing side of production. Kenard Gibbs reflects on 'Vibe's' efforts to link hip hop and issues that affect the community. 'Vibe' magazine President Kenard Gibbs discusses hip hop and the culture associated with it. Next, he shares his hopes and concerns for the black community. Then he reflects on his career before narrating photographs of himself and other family members.

46 Stories (See Ordered Story Set)